The artist exposes the wonders of Photoshop (14 photos)

Paulo Arrivabene is an artist and advertiser from the Brazilian city of Vila Velha. Using Photoshop for many years, he created the “Transfiguration Project,” in which he demonstrates to people the full power of this program. Using Photoshop, Paulo turns frankly ugly people into heroes of glossy covers. He hopes in this way “to talk about the unattainability of the ideal that imposes on us advertising." Look and remember: the beauties on the cover are created not by nature, but by Photoshop!

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