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The Brazilian school of creativity, Panamericana School of Art and Design, offers to find out how far imagination can go using the example of ordinary circles and crosses.
The Almap BBDO agency showed how many beautiful and interesting things can be done with such simple shapes as a circle, a cross, and a corner.
Slogan: How far does your creativity go? (How far will your creativity “go”?)
The advertising campaign consisted of print and outdoor advertising, as well as numerous ambient events. The School of Art and Design invited visitors to bars and restaurants to show their creativity - to paint paper “backings” for dishes and napkins, passers-by to think about T-shirts of promoters, and even visitors to “rooms of thoughtfulness”, the basis for imagination was pasted on the doors of toilet stalls. No one will argue that sometimes the most ambitious thoughts come to our heads in these offices, and Almap BBDO is well aware of this.
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